How I Add Value
Core Design: UI/UX Design, Product Design, Interaction Design, Design Systems, Wireframing & Prototyping
UX Strategy: User Research, Journey Mapping, Information Architecture, Design Thinking, Usability
DesignTools: Figma, Adobe XD, Photoshop, Illustrator, ChatGPT, Midjourney, Firefly
Leadership: Design Mentorship, Creative Direction, Cross-functional Collaboration
Domain: Fintech UX, Gaming UX, Mobile App Design, Visual Storytelling
UI/UX & Product Design
Wireframing
Prototyping
Interaction Design
Design Systems
Branding & Visuals
Campaign Design
Creative Strategy
Digital Assets
Print Media
User Research & Testing
Usability Studies
Feedback Analysis
Iterative Design
Website maintenance and updates
Collaboration & Leadership
Cross-functional Teams
Stakeholder Management
Team Mentorship
Brand storytelling and messaging
UI/UX & Product Design
Wireframing
Prototyping
Interaction Design
Design Systems
Branding & Visuals
Campaign Design
Creative Strategy
Digital Assets
Print Media
User Research & Testing
Usability Studies
Feedback Analysis
Iterative Design
Website maintenance and updates
Collaboration & Leadership
Cross-functional Teams
Stakeholder Management
Team Mentorship
Brand storytelling and messaging
UI/UX & Product Design
Wireframing
Prototyping
Interaction Design
Design Systems
Branding & Visuals
Campaign Design
Creative Strategy
Digital Assets
Print Media
User Research & Testing
Usability Studies
Feedback Analysis
Iterative Design
Website maintenance and updates
Collaboration & Leadership
Cross-functional Teams
Stakeholder Management
Team Mentorship
Brand storytelling and messaging
Journey
Hi, I’m Anshul,
A digital designer passionate about turning complex ideas into simple, impactful experiences.
From graphic beginnings to leading UI/UX and product design, my 15+ year journey has been shaped by creating purposeful, user-centered digital experiences. Along the way, I’ve designed for top brands like Paytm, Mobikwik, Snapdeal, and EditorJi.
Leveraged AI tools to accelerate concept generation and improve design workflows.
Asst. Manager Design
Paytm (First Games)
Mar 2020 - Present
Asst. Manager Design
Paytm (First Games)
Mar 2020 - Present
Asst. Manager Design
Paytm (First Games)
Mar 2020 - Present
Sr. Manager Design
EditorJi
Feb 2019 – Mar 2020
Sr. Manager Design
EditorJi
Feb 2019 – Mar 2020
Sr. Manager Design
EditorJi
Feb 2019 – Mar 2020
Asst. Team Lead Design
MobiKwik
Mar 2017 – Sep 2018
Asst. Team Lead Design
MobiKwik
Mar 2017 – Sep 2018
Asst. Team Lead Design
MobiKwik
Mar 2017 – Sep 2018
Sr. Graphic Designer
Snapdeal
Nov 2014 – Feb 2017
Sr. Graphic Designer
Snapdeal
Nov 2014 – Feb 2017
Sr. Graphic Designer
Snapdeal
Nov 2014 – Feb 2017
Expertise
• UI/UX Design • Product Design
• Design Systems • Interaction Design
• Branding • Creative Campaigns
• Team Leadership • Stakeholder Collaboration
• Prototyping (Figma, Adobe XD)
• Adobe Creative Suite • AI Tools
Leveraged AI tools to accelerate concept generation
ChatGPT → UX writing, research assistance, faster documentation. MidJourney → generating concept art, mood boards, visual exploration. Firefly → quick creative iterations, campaign assets, image enhancements.
Leveraged AI tools to accelerate concept generation
ChatGPT → UX writing, research assistance, faster documentation. MidJourney → generating concept art, mood boards, visual exploration. Firefly → quick creative iterations, campaign assets, image enhancements.
Leveraged AI tools to accelerate concept generation
ChatGPT → UX writing, research assistance, faster documentation. MidJourney → generating concept art, mood boards, visual exploration. Firefly → quick creative iterations, campaign assets, image enhancements.









Design with Strategy and Creativity
Blending strategy and creativity to solve challenges, craft solutions, and deliver impactful designs.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.



02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.



03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.


Hi
Hi
Hi
Let's work together
Open to shaping impactful experiences with forward-thinking teams.
How I Add Value
Core Design: UI/UX Design, Product Design, Interaction Design, Design Systems, Wireframing & Prototyping
UX Strategy: User Research, Journey Mapping, Information Architecture, Design Thinking, Usability
DesignTools: Figma, Adobe XD, Photoshop, Illustrator, ChatGPT, Midjourney, Firefly
Leadership: Design Mentorship, Creative Direction, Cross-functional Collaboration
Domain: Fintech UX, Gaming UX, Mobile App Design, Visual Storytelling
UI/UX & Product Design
Wireframing
Prototyping
Interaction Design
Design Systems
Branding & Visuals
Campaign Design
Creative Strategy
Digital Assets
Print Media
User Research & Testing
Usability Studies
Feedback Analysis
Iterative Design
Website maintenance and updates
Collaboration & Leadership
Cross-functional Teams
Stakeholder Management
Team Mentorship
Brand storytelling and messaging
UI/UX & Product Design
Wireframing
Prototyping
Interaction Design
Design Systems
Branding & Visuals
Campaign Design
Creative Strategy
Digital Assets
Print Media
User Research & Testing
Usability Studies
Feedback Analysis
Iterative Design
Website maintenance and updates
Collaboration & Leadership
Cross-functional Teams
Stakeholder Management
Team Mentorship
Brand storytelling and messaging
UI/UX & Product Design
Wireframing
Prototyping
Interaction Design
Design Systems
Branding & Visuals
Campaign Design
Creative Strategy
Digital Assets
Print Media
User Research & Testing
Usability Studies
Feedback Analysis
Iterative Design
Website maintenance and updates
Collaboration & Leadership
Cross-functional Teams
Stakeholder Management
Team Mentorship
Brand storytelling and messaging
Journey
Hi, I’m Anshul,
A digital designer passionate about turning complex ideas into simple, impactful experiences.
From graphic beginnings to leading UI/UX and product design, my 15+ year journey has been shaped by creating purposeful, user-centered digital experiences. Along the way, I’ve designed for top brands like Paytm, Mobikwik, Snapdeal, and EditorJi.
Leveraged AI tools to accelerate concept generation and improve design workflows.
Asst. Manager Design
Paytm (First Games)
Mar 2020 - Present
Asst. Manager Design
Paytm (First Games)
Mar 2020 - Present
Asst. Manager Design
Paytm (First Games)
Mar 2020 - Present
Sr. Manager Design
EditorJi
Feb 2019 – Mar 2020
Sr. Manager Design
EditorJi
Feb 2019 – Mar 2020
Sr. Manager Design
EditorJi
Feb 2019 – Mar 2020
Asst. Team Lead Design
MobiKwik
Mar 2017 – Sep 2018
Asst. Team Lead Design
MobiKwik
Mar 2017 – Sep 2018
Asst. Team Lead Design
MobiKwik
Mar 2017 – Sep 2018
Sr. Graphic Designer
Snapdeal
Nov 2014 – Feb 2017
Sr. Graphic Designer
Snapdeal
Nov 2014 – Feb 2017
Sr. Graphic Designer
Snapdeal
Nov 2014 – Feb 2017
Expertise
• UI/UX Design • Product Design
• Design Systems • Interaction Design
• Branding • Creative Campaigns
• Team Leadership • Stakeholder Collaboration
• Prototyping (Figma, Adobe XD)
• Adobe Creative Suite • AI Tools
Leveraged AI tools to accelerate concept generation
ChatGPT → UX writing, research assistance, faster documentation. MidJourney → generating concept art, mood boards, visual exploration. Firefly → quick creative iterations, campaign assets, image enhancements.
Leveraged AI tools to accelerate concept generation
ChatGPT → UX writing, research assistance, faster documentation. MidJourney → generating concept art, mood boards, visual exploration. Firefly → quick creative iterations, campaign assets, image enhancements.
Leveraged AI tools to accelerate concept generation
ChatGPT → UX writing, research assistance, faster documentation. MidJourney → generating concept art, mood boards, visual exploration. Firefly → quick creative iterations, campaign assets, image enhancements.









Design with Strategy and Creativity
Blending strategy and creativity to solve challenges, craft solutions, and deliver impactful designs.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.



02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.



03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.


Hi
Hi
Hi
Let's work together
Open to shaping impactful experiences with forward-thinking teams.
How I Add Value
Core Design: UI/UX Design, Product Design, Interaction Design, Design Systems, Wireframing & Prototyping
UX Strategy: User Research, Journey Mapping, Information Architecture, Design Thinking, Usability
DesignTools: Figma, Adobe XD, Photoshop, Illustrator, ChatGPT, Midjourney, Firefly
Leadership: Design Mentorship, Creative Direction, Cross-functional Collaboration
Domain: Fintech UX, Gaming UX, Mobile App Design, Visual Storytelling
UI/UX & Product Design
Wireframing
Prototyping
Interaction Design
Design Systems
Branding & Visuals
Campaign Design
Creative Strategy
Digital Assets
Print Media
User Research & Testing
Usability Studies
Feedback Analysis
Iterative Design
Website maintenance and updates
Collaboration & Leadership
Cross-functional Teams
Stakeholder Management
Team Mentorship
Brand storytelling and messaging
UI/UX & Product Design
Wireframing
Prototyping
Interaction Design
Design Systems
Branding & Visuals
Campaign Design
Creative Strategy
Digital Assets
Print Media
User Research & Testing
Usability Studies
Feedback Analysis
Iterative Design
Website maintenance and updates
Collaboration & Leadership
Cross-functional Teams
Stakeholder Management
Team Mentorship
Brand storytelling and messaging
UI/UX & Product Design
Wireframing
Prototyping
Interaction Design
Design Systems
Branding & Visuals
Campaign Design
Creative Strategy
Digital Assets
Print Media
User Research & Testing
Usability Studies
Feedback Analysis
Iterative Design
Website maintenance and updates
Collaboration & Leadership
Cross-functional Teams
Stakeholder Management
Team Mentorship
Brand storytelling and messaging
Journey
Hi, I’m Anshul,
A digital designer passionate about turning complex ideas into simple, impactful experiences.
From graphic beginnings to leading UI/UX and product design, my 15+ year journey has been shaped by creating purposeful, user-centered digital experiences. Along the way, I’ve designed for top brands like Paytm, Mobikwik, Snapdeal, and EditorJi.
Leveraged AI tools to accelerate concept generation and improve design workflows.
Asst. Manager Design
Paytm (First Games)
Mar 2020 - Present
Asst. Manager Design
Paytm (First Games)
Mar 2020 - Present
Asst. Manager Design
Paytm (First Games)
Mar 2020 - Present
Sr. Manager Design
EditorJi
Feb 2019 – Mar 2020
Sr. Manager Design
EditorJi
Feb 2019 – Mar 2020
Sr. Manager Design
EditorJi
Feb 2019 – Mar 2020
Asst. Team Lead Design
MobiKwik
Mar 2017 – Sep 2018
Asst. Team Lead Design
MobiKwik
Mar 2017 – Sep 2018
Asst. Team Lead Design
MobiKwik
Mar 2017 – Sep 2018
Sr. Graphic Designer
Snapdeal
Nov 2014 – Feb 2017
Sr. Graphic Designer
Snapdeal
Nov 2014 – Feb 2017
Sr. Graphic Designer
Snapdeal
Nov 2014 – Feb 2017
Expertise
• UI/UX Design • Product Design
• Design Systems • Interaction Design
• Branding • Creative Campaigns
• Team Leadership • Stakeholder Collaboration
• Prototyping (Figma, Adobe XD)
• Adobe Creative Suite • AI Tools
Leveraged AI tools to accelerate concept generation
ChatGPT → UX writing, research assistance, faster documentation. MidJourney → generating concept art, mood boards, visual exploration. Firefly → quick creative iterations, campaign assets, image enhancements.
Leveraged AI tools to accelerate concept generation
ChatGPT → UX writing, research assistance, faster documentation. MidJourney → generating concept art, mood boards, visual exploration. Firefly → quick creative iterations, campaign assets, image enhancements.
Leveraged AI tools to accelerate concept generation
ChatGPT → UX writing, research assistance, faster documentation. MidJourney → generating concept art, mood boards, visual exploration. Firefly → quick creative iterations, campaign assets, image enhancements.









Design with Strategy and Creativity
Blending strategy and creativity to solve challenges, craft solutions, and deliver impactful designs.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.



02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.



03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.


Hi
Hi
Hi
Let's work together
Open to shaping impactful experiences with forward-thinking teams.