UI / UX Design
EditorJi – News App & Website redesign
Revamped the multilingual EditorJi platform for better content discoverability across app and web.
Year :
2019
Industry :
News
Client :
Editorji
Project Duration :
4-5 weeks
Problem
The EditorJi app and website featured rich AI-based video news and multiple language support (English, Hindi, Bengali), but the information architecture was cluttered, making it difficult for users to discover content efficiently.
Navigation was overwhelming with mixed categories (sports, tech, entertainment, lifestyle) and inconsistent layout, resulting in low session depth and poor discoverability.
Research
Conducted competitive analysis of top video news platforms to study navigation, categorization, and content hierarchy strategies.
Reviewed platform analytics to identify user drop-off points and underperforming content categories.
Collaborated with content and engineering teams to understand language-specific needs and localization challenges.
Solution
Restructured navigation into clear content categories (e.g., 'Latest', 'Sports', 'Tech', 'Web Stories') with intuitive sub-menu structure for mobile and desktop.
Implemented playlist-style browsing, inspired by EditorJi’s AI-driven video streams, to allow seamless vertical content discovery.
Standardized typography, spacing, and icon usage across the app and web to create a cohesive brand language.
Simplified language toggles and content filters to improve accessibility and personalization for multilingual users.
Impact
Improved average session duration and reduced bounce rates through navigational clarity.
Enhanced content discoverability, users engage more deeply across categories and languages.
Delivered a cohesive and visually consistent user experience across both platforms web and mobile.
More Projects
UI / UX Design
EditorJi – News App & Website redesign
Revamped the multilingual EditorJi platform for better content discoverability across app and web.
Year :
2019
Industry :
News
Client :
Editorji
Project Duration :
4-5 weeks
Problem
The EditorJi app and website featured rich AI-based video news and multiple language support (English, Hindi, Bengali), but the information architecture was cluttered, making it difficult for users to discover content efficiently.
Navigation was overwhelming with mixed categories (sports, tech, entertainment, lifestyle) and inconsistent layout, resulting in low session depth and poor discoverability.
Research
Conducted competitive analysis of top video news platforms to study navigation, categorization, and content hierarchy strategies.
Reviewed platform analytics to identify user drop-off points and underperforming content categories.
Collaborated with content and engineering teams to understand language-specific needs and localization challenges.
Solution
Restructured navigation into clear content categories (e.g., 'Latest', 'Sports', 'Tech', 'Web Stories') with intuitive sub-menu structure for mobile and desktop.
Implemented playlist-style browsing, inspired by EditorJi’s AI-driven video streams, to allow seamless vertical content discovery.
Standardized typography, spacing, and icon usage across the app and web to create a cohesive brand language.
Simplified language toggles and content filters to improve accessibility and personalization for multilingual users.
Impact
Improved average session duration and reduced bounce rates through navigational clarity.
Enhanced content discoverability, users engage more deeply across categories and languages.
Delivered a cohesive and visually consistent user experience across both platforms web and mobile.
More Projects
UI / UX Design
EditorJi – News App & Website redesign
Revamped the multilingual EditorJi platform for better content discoverability across app and web.
Year :
2019
Industry :
News
Client :
Editorji
Project Duration :
4-5 weeks
Problem
The EditorJi app and website featured rich AI-based video news and multiple language support (English, Hindi, Bengali), but the information architecture was cluttered, making it difficult for users to discover content efficiently.
Navigation was overwhelming with mixed categories (sports, tech, entertainment, lifestyle) and inconsistent layout, resulting in low session depth and poor discoverability.
Research
Conducted competitive analysis of top video news platforms to study navigation, categorization, and content hierarchy strategies.
Reviewed platform analytics to identify user drop-off points and underperforming content categories.
Collaborated with content and engineering teams to understand language-specific needs and localization challenges.
Solution
Restructured navigation into clear content categories (e.g., 'Latest', 'Sports', 'Tech', 'Web Stories') with intuitive sub-menu structure for mobile and desktop.
Implemented playlist-style browsing, inspired by EditorJi’s AI-driven video streams, to allow seamless vertical content discovery.
Standardized typography, spacing, and icon usage across the app and web to create a cohesive brand language.
Simplified language toggles and content filters to improve accessibility and personalization for multilingual users.
Impact
Improved average session duration and reduced bounce rates through navigational clarity.
Enhanced content discoverability, users engage more deeply across categories and languages.
Delivered a cohesive and visually consistent user experience across both platforms web and mobile.