UI / UX Design
First Games - Website Revamp
Redesigned First Games’ website for brand consistency and SEO growth.
Year :
2023
Industry :
Gaming
Client :
First Games
Project Duration :
3 weeks
Problem
The website and app lacked brand consistency: the app followed a dark theme, while the website used a light theme. Pages were cluttered, content-heavy, and misaligned with SEO best practices. Navigation was poor, and game categories (fantasy, rummy, etc.) were not clearly separated.
Research
Conducted competitor benchmarking to study how leading gaming platforms structured their websites.
Collaborated with SEO and content teams to understand gaps in content hierarchy and keyword strategy.
Analyzed user flows to simplify navigation and highlight high-traffic areas.
Solution
Unified website and app under a consistent dark theme with aligned fonts, colors, and banners.
Introduced a clear Information Architecture (IA): fantasy games under fantasy page, rummy under rummy, etc.
Structured SEO-driven pages with optimized headings, keywords, and content blocks.
Added user trust elements like winner testimonials, reviews, and ratings on all key pages.
Result
Improved brand consistency across platforms.
Enhanced SEO rankings and discoverability.
Increased user trust and engagement through testimonials and reviews.
Provided a scalable foundation for future campaigns and content.
More Projects
UI / UX Design
First Games - Website Revamp
Redesigned First Games’ website for brand consistency and SEO growth.
Year :
2023
Industry :
Gaming
Client :
First Games
Project Duration :
3 weeks
Problem
The website and app lacked brand consistency: the app followed a dark theme, while the website used a light theme. Pages were cluttered, content-heavy, and misaligned with SEO best practices. Navigation was poor, and game categories (fantasy, rummy, etc.) were not clearly separated.
Research
Conducted competitor benchmarking to study how leading gaming platforms structured their websites.
Collaborated with SEO and content teams to understand gaps in content hierarchy and keyword strategy.
Analyzed user flows to simplify navigation and highlight high-traffic areas.
Solution
Unified website and app under a consistent dark theme with aligned fonts, colors, and banners.
Introduced a clear Information Architecture (IA): fantasy games under fantasy page, rummy under rummy, etc.
Structured SEO-driven pages with optimized headings, keywords, and content blocks.
Added user trust elements like winner testimonials, reviews, and ratings on all key pages.
Result
Improved brand consistency across platforms.
Enhanced SEO rankings and discoverability.
Increased user trust and engagement through testimonials and reviews.
Provided a scalable foundation for future campaigns and content.
More Projects
UI / UX Design
First Games - Website Revamp
Redesigned First Games’ website for brand consistency and SEO growth.
Year :
2023
Industry :
Gaming
Client :
First Games
Project Duration :
3 weeks
Problem
The website and app lacked brand consistency: the app followed a dark theme, while the website used a light theme. Pages were cluttered, content-heavy, and misaligned with SEO best practices. Navigation was poor, and game categories (fantasy, rummy, etc.) were not clearly separated.
Research
Conducted competitor benchmarking to study how leading gaming platforms structured their websites.
Collaborated with SEO and content teams to understand gaps in content hierarchy and keyword strategy.
Analyzed user flows to simplify navigation and highlight high-traffic areas.
Solution
Unified website and app under a consistent dark theme with aligned fonts, colors, and banners.
Introduced a clear Information Architecture (IA): fantasy games under fantasy page, rummy under rummy, etc.
Structured SEO-driven pages with optimized headings, keywords, and content blocks.
Added user trust elements like winner testimonials, reviews, and ratings on all key pages.
Result
Improved brand consistency across platforms.
Enhanced SEO rankings and discoverability.
Increased user trust and engagement through testimonials and reviews.
Provided a scalable foundation for future campaigns and content.